SEM Specialist

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A company with years of experience in the world of technology and business consultancy is looking to add a new member to their team that will take the role of the SEM specialist.

The individual should be creative and have experience in a similar position, preferably in the FX/Binaries industry.

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g, Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing

Job Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links