Ray H. Rad Resume

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Ray H. Rad is looking for a Sales job in Limassol, Cyprus.

Candidate Info
Name
Ray H. Rad
Gender
Male
Marital Status:
Married
Children:
2
Country Of Origin:
NORWAY
Last Updated:
16/12/2012
Residence / Contact Details
Address
Griva Digeni 106, Limassol, CYPRUS
Professional Experience
July 2011 – Present Cross Continental Star Co. Limassol - Cyprus

Company Description:
A local company dealing with services related to furniture refurbishment, Real Estate, legal, and trade areas.

Managing Director
Conducting day to day managerial tasks such as overseeing teams performance, Promotions execution, lead generation, market penetration, customer care and retention, as well as all marketing, sales and after sales activities.

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August 2010 – July 2011 AMD Co. (Apadana Market Development Company) Tehran - Iran

Company Description:
A local Iranian company dealing with: 1- providing tailor made sales, marketing, and distribution solutions for national and international FMCG companies. 2- Assisting foreign FMCG companies with start up operations and projects such as distribution system set up. 3- Sourcing new products to import and distribute for local distribution companies. 4- Providing consultation for companies concerning import and export in Iran.

Managing Director

Conducting day to day Managerial tasks for the company, including Sales & Marketing activities , Liaising with current and potential clients / distribution companies, sourcing and promoting new market entries of FMCG products.
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Sept 2008 – July 2010 Fine Iran
Company Description:
A regional group of companies with operations throughout Middle East and North Africa (www.nuqulgroup.com)

National Sales and Marketing Manager

Defining and overseeing the implementation of sales and marketing operational strategies in order to maximize sales, and meet customer demands in a timely and cost effective manner.
Responsibilities:
• Developed and executed all aspects of sales strategy including pricing, product mix, merchandising, channel development, distribution etc...

• Developed and executed marketing strategies in order to ensure their applicability and success in achieving the agreed targets and objectives.

• Prepared the annual budgets in own area of responsibility

• Provided sales forecasts for development of production plans based on market demands and worked in close coordination with the production team, ensuring plans are realistic and based on the plant availability and capacity.

• Supervised the execution of all customer relationship activities’ aspects including development of customer database and contacts ensuring that strong client relationships are converted into retained customers and growth in market share.


• Managed the Sales and Marketing teams with teamwork encouragement, while providing leadership, coaching, and direction

• Discussed, approved, and promoted all support from the distributor management team in order to ensure that the necessary processes including customer credit limits, over dues, stock allocations, and sales force requirements are in place.

Achievements:
• Successfully planned and managed pre-launch activities including building the sales and marketing department as well as trade marketing teams, retail census project, market data gathering and analysis....
• Searched, selected, and signed contract with the most effective distribution company in Iran.

• Accompanied the general manager and participated in meetings with legal authorities as well as stakeholders concerning licensing and other issues related to the sales and marketing.

• Organized and selected all distribution channels in cooperation with the distributor.

• Prepared and implemented market segmentation strategy, marketing mix, as well as daily sales & marketing procedures and reporting system.

• Planned and supervised the execution of marketing plan and annual sales forecast.

• Managed and coordinated all distribution activities with the distributor in all distribution channels.

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Oct 2007 – Sept 2008 Iranian Checad trading Company. ICTCO Tehran, Iran

Company Description
Local general trading company, representing Tae Yung and Dae Yung of Korea in Iran.


Export Manager

Responsibilities:
• Developing business in the CIS region with focus on Kazakhstan and Uzbekistan markets. Liaising and coordinating with Iranian companies for facilitating the export of their products. Managing all export activities.

Achievements:
• Effectively organized and established export of construction and chemical raw materials to Kazakhstan.
• Prepared the Uzbekistan investment plan project.

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Aug 2002 – May 2007 British American Tobacco Tehran , Iran
Company Description
One of the world’s leading tobacco companies
Area Trade Marketing & Distribution Manager.
(May 2005 – May 2007)

Responsibilities:
• Developed and implemented an area trade marketing and distribution plan, which met the objectives of the regional trade marketing and distribution plan. The plan was in line with brand strategy as well as the needs of the trade.

• Managed an efficient and effective area trade marketing and distribution team through on-job training, retraining, motivation, coaching, and staff development.

• Managed the distribution of the company brands within the area.

• Implemented national presence marketing and promotion programs with optimum use of resources and materials. - Established close working relationships with the trade.

• Kept representatives fully informed at all times of objectives, progress, and future action plan. - Managed financial accounts and assets for the area.

• Provided trade marketing and distribution information and reports on performance and accounts.


Achievements:
• At this role I was managing the Eastern part of Tehran with a staff of 6 Trade Marketing and 18 Distribution Representatives. (During the period of June till October 2006 I was also responsible for the Central Region wholesale market.) I came to Tehran from the city of Karaj where I was Area Trade Marketing and Distribution Manager (May 2005 – Jan 2006) in charge of both the Trade Marketing and Distribution departments with 12 representatives.
In the summer of 2005 I managed to increase corporate market and facing share with almost 2% and 30 % respectively. (City of Karaj).

Sales and Distribution Executive.
(Jan 2005 - May 2005)
Responsibilities:
• Organising and development of the semi wholesale channel in Tehran.
• Route planning and regular market visits of the semi wholesale outlets.
• Execution of all promotional activities in the channel.

Achievements:
• During the spring - 2005 I organized the semi wholesale channel in Tehran region and conducted the reclassification of all semi wholesalers in this universe.
• Successfully prepared the weekly route and cycle plan for the wholesale team.

Trade Marketing Representative.
(Aug 2002 - Jan 2005)
Responsibilities:
• Preparation and implementation of weekly routes.
• Field data gathering and in store merchandizing.
• Building relationships with the trade.
• Retail census project execution
• Support and execution of promotional schemes.

Achievements:
• Summer 2004: Helped to develop the launch strategy for our new brand and successfully executed the launch in the most strategic part of Tehran.

• Spring 2004: Developed the branch activities and trained our Trade Marketing Representatives in the city of Mashad.

• Autumn 2003: Managed the retail census project for the city of Isfahan and classified more than 5000 point of sales with a field force of 11 employees.

• Spring 2003: Successfully launched a new brand in my territory with over 95% availability and visibility in 3 weeks.

• During my time at BAT I managed to build solid relationship with various groups of retailers. In particular, I have made cemented ties with the influential Dariani family and their retailer's association “Yarane Darian”

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Jan 2002 – July 2002 United Nations' Sub-Regional APCTT Tehran, Iran

Company Description
Regional representative office of the UN’s Asian and Pacific Centre for Transfer of Technology & Permanent Secretariat for Regional Cooperation Policy Mechanism
International Relations Expert.
Responsibilities:
• Organizing International seminars, workshops, and other events. Liaising with local as well as international NGOs and various Iranian ministries for maintaining sustainable development and transfer of environmentally sound technologies.

Achievements:
• Initiation and organization of the “Regional Workshop on Technology Management for Women.”
• Organizing and supporting activities for the United Nation’s seminar on Intellectual Property Rights.
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Sep 1997 - Dec 2001 Domino’s Corp. Orange County. California , USA

Company Description
World leading fast food corporation
Store Manager
Responsibilities:
• General managerial tasks including Customer Service, Personnel Supervision and Marketing.

Achievements:
• As a manager, I increased our sales through better customer service procedures and aggressive marketing.
• Improvement of daily routines, which in turn reduced costs.

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Aug 1991 – Jan 1997 Autism Center/Norvoll Skole Oslo - Norway
Company Description
Special school established for treatment and welfare of mentally retarded children
Therapist/Special Teacher
Responsibilities:
• Targeted treatment and training of Autistic children. Primary and secondary responsibilities for the welfare and development of the 2 children.

Achievements:
• During this period, I accomplished all objectives that I had set for each of my students.
Qualifications
• More than 10 years of sales and trade marketing experience
• Proven ability to lead an effective sales and marketing team
• History of sales increasing and profitability
• Outstanding Interpersonal, Motivational, Communication, Multi Cultural, Negotiation, and Public Relations skills. Strong Team Working, Team Building, and Coaching capabilities.
Skills
• Outstanding Interpersonal, Motivational, Communication, Multi Cultural, Negotiation, and Public Relations skills. Strong Team Working, Team Building, and Coaching capabilities. Computer literate and Customer Service oriented. Start up experience from British American Tobacco and Nuqulgroup’s operations in Iran.
Languages
Fluent in Persian (Farsi), English, and Norwegian languages.
In addition, working knowledge of Swedish and Danish with unique ability to learn languages and adapt to new locations.
Education
Aug 2000 - Dec 2001 National University Costa Mesa , United States
Electronic Commerce, Master (MSc), GPA A

Aug 1997 - Jul 2000 United States Int. University San Diego , United States
International Relations, Master (MSc), GPA A

Jan 1991 - Jan 1996 University of Oslo Oslo , Norway
Political Science, Bachelor(BSc), GPA B
Interests
Camping, Nature, Culture, Greek music, Languages, History & Philosophy
References
References are available upon request.